Richeritage (yeah, that’s with one H) is a clothing label built on culture, collaboration, and 100% original Pacific Island art.

The brief was simple but challenging; create a clean, black-and-white identity that would let the artwork shine. We kept things minimal so the designs could do the talking.

I designed and launched their first Shopify site, helped shape their social content, and developed supporting illustrations inspired by Fijian heritage, from traditional masi motifs to modern interpretations of kava culture.

The result was a brand that felt both grounded in tradition and confident online. Proof that simplicity can still tell a rich story.