Midnight Tarot began over tea and too many late-night ideas.

Built entirely from scratch, we created a complete identity in under a week: logos, illustrations, campaigns, and photography,  all designed to bring an old tradition into a new light.

The visual direction drew from the blue mountains, creatures of the night, and that quiet, mystical energy that lives somewhere between intuition and art.

The result was a clean, modern tarot brand that made the mysterious feel approachable,  and a little bit magical.